Kristine Andaya - Founder of Kanna Beauty

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From Homegrown Hustle to National Recognition How Kristine Ann Andaya Built Kanna Beauty Through Online Selling


For entrepreneurs juggling multiple roles, finding the right platform to support growth can be a game-changer. Kristine Ann Andaya, a driven businesswoman from General Santos City, found her stride through an online selling platform that helped her streamline operations and expand her reach. With the right tools in place, she transformed Kanna Beauty into a thriving, award-winning brand.


Kristine wears many hats – founder of Kanna Beauty, manager of her family’s physical store, and mother of four. Her journey into e-commerce began in 2015, when she recognized the opportunity to grow her business beyond local borders. What began as a small venture soon evolved into a full-fledged success.


By tapping into the fulfillment and logistics services provided by her chosen platform, Kristine was able to ship her products quickly and reliably through nearby warehouses. This level of support allowed her to scale efficiently and serve customers nationwide.


“This became a game-changer, boosting our confidence to expand our assortment and grow our reach,” she shares.


Her passion and persistence have earned her multiple accolades from the e-commerce industry, including recognition as a top seller in the beauty category. Today, Kristine also gives back by mentoring aspiring entrepreneurs, sharing the lessons she’s learned along the way.


She emphasizes the importance of teamwork in her success.


“My family really supports me. They’ve always been there to help fulfill orders, making it a true team effort,” she says.


From a small spark of ambition to national recognition, Kristine’s story is proof that with the right platform and a strong support system, anything is possible.